Sit down for breakfast, stand up for farmers!
29 February – 13 March
As Martin Luther King famously said, ‘before you finish eating breakfast in the morning, you’ve depended on more than half the world’. Despite our dependence on farmers and workers for the foods, drinks and products that we love, about 795 million people are undernourished globally.
The people who grow the food we take for granted can’t always feed their own families. We can support farmers and workers to put food on the table for their families by harnessing the power of a Fairtrade breakfast.
We are trying to get as many people as possible to eat a Fairtrade breakfast in Matlock during Fairtrade Fortnight?
If you are planning an event let us know.
- A Fairtrade banana on your porridge or melting some Fairtrade chocolate in it.
- Fairtrade marmalade, honey or jam on your toast.
- To wash it all down Fairtrade tea, coffee, hot chocolate or fruit juice.
No time for breakfast? Try a takeaway Fairtrade drink on the go from cafes in town with a crunchy energy giving Geo Bar cereal snack. https://matlockfairtrade.com/buying-fairtrade-in-matlock-and-the-dales/
Some local schools are holding Fairtrade Breakfast events.
- Tansley Primary on Wednesday 2nd March
- St. Josephs Catholic Primary Thursday 3rd March
Let us know if your school is planning anything
Third Space/Soul Space event is holding The Late Late Fairtrade Breakfast at Imperial Rooms on Sunday 13th March from 6.30 – 8.30. All are welcome but please let us know by email if you plan to come to avoid the disappointment of the food running out. email@example.com
Fairtrade Fortnight 2015
Fairtrade Bake Off Final results:
Saturday 7th March saw the final of The Great Derbyshire Dales Fairtrade Bake Off at Severn Trent Carsington Water.
The Derbyshire Dales Fairtrade Towns are asking budding bakers from their communities to enter the Derbyshire Dales Fairtrade Bake Off Competition. Towns of Matlock, Bakewell, Darley Dale, Wirksworth and Ashbourne are holding heats of the competition in their towns. The winners from each heat as well as winning prizes, will be entered into the Grand Final.
Heats of the competition are all held on Saturday 28th February, and the final will be held on Saturday 7th March at 3pm.
Times and Venues
Matlock – Saturday 28th February 4.30 – 6 at Imperial Rooms, Matlock prizes to be donated by the Co-operative Supermarkets Matlock
Wirksworth – Saturday 28th February 2 – 3.30pm at Wirksworth Town Hall
Ashbourne – 11am on Saturday 28th February at Ashbourne Town Hall as part of the Artisans Market
Bakewell – Saturday 28th February 1 – 3pm at Bakewell Town Hall
Darley Dale Saturday 28th February – as part of a coffee morning which runs 10 – 12 am and 2 – 4pm at the Methodist Hall, Darley Dale
The competition has two categories one for adults and one for 14 years and under.
Matlock bakers, if you fancy having a go. As well as the prestige of winning and a chance to become the Derbyshire Dales Champion Baker, you could win a fabulous Fairtrade hamper donated by the Co-operative Supermarkets in the town. The U14s prize is a hamper of Fairtrade Chocolate goodies.
To apply for the competition please complete the form below by Sunday 22nd February, telling us:
- Your name and contact telephone number
- Your age if 14 or under
- What you are going to bake
- Which town’s competition do you want to enter
It seems the baking bug has really caught on. Tansley school are having a whole school bake off day on Monday 2nd March. Their cooking club is also entering the Matlock Bake Off heat.
The Fairtrade Committee in the school is putting on a Fairtrade Assembly, and baking Red Nose Buns on Red Nose Day this year.
Winners of the Co-op Fairtrade Hamper
Fairtrade Fortnight 2014
Fairtrade Fortnight kicked off this year with a Derbyshire Dales wide Fairtrade Banana Relay Run.
Runners from the running clubs of the five Fairtrade Towns in the Dales covered a combined distance of just over 39 miles carrying a huge inflatable banana baton. The event attracted lots of local interest and members of the Derbyshire Dales District Council Steering Committee were interviewed on Radio Derby and Radio Ashbourne. The runners were supplied with banana milk shakes and cakes made with Fairtrade chocolate, bananas and other Fairtrade ingredients.
The Fairtrade Fortnight theme for 2014 was “stick with Foncho to make bananas fair”
To help make bananas fair sign the petition on www.stickwithfoncho.org.uk
Wake up and Smell the Coffee
The evening of Wednesday, 26th February found us at Designate@thegate showing a film for Fairtrade Fortnight. “Black Gold” is about the world coffee trade, and focuses on coffee farmers in Ethiopia, the birthplace of coffee.
Multinational companies dominate the coffee industry which is worth over $80 Billion annually, making it the most valuable commodity on the world market after oil. But while we pay top prices for our americanos and cappuccinos, the price paid to coffee farmers is so low that many have been forced to abandon growing coffee and instead grow crops for the drugs trade just to stave off starvation.
“Black Gold” asks us “to wake up and smell the coffee” and be aware of the unjust conditions under which one of the world’s favourite drinks is produced and then to decide to take action. The film provides a brilliant introduction to how necessary Fairtrade is, as it strives to give consumers a just and fair alternative.
Early in the film we meet Tadesse Meskela, a man on a mission to save his struggling coffee farmers from starvation. Tadasse is the manager of the Oromia Coffee Farmers Co-operative Union, which at the time of filming is made up of 101 co-operatives representing 74,000 small coffee farmers in southern Ethiopia. As the farmers work hard to harvest some of the highest quality coffee beans in the world, Tadesse travels the world in an attempt to find buyers willing to pay a fair price for the coffee. He works tirelessly to cut out the middlemen, the multinational companies and the commodity traders and speculators in New York and London who callously drive down the price the farmers get for their coffee.
The coffee farmers don’t want handouts – they simply want justice – a fair price for their coffee. Tadesse’s cause is supported by the Fairtrade movement, which is working to bring commodities such as tea, cocoa, sugar, bananas etc. as well as coffee, to an ever increasing number of consumers in the rich world.
Eventually “Black Gold” returns to Ethiopia, where a famine is taking hold. Some coffee farmers, facing starvation, have begun to replace coffee bushes with chat, a chewable narcotic plant which brings in a higher price than coffee.
There is a poignant moment in the film when some farmers are gathered around Tadesse, who asks them if they know how much a cup of coffee costs in the USA. The cost is so bizarre and unreal that rather than showing outrage they are astonished and lost for words. The disparity between what they get for their coffee beans and the cost of a cup of coffee just doesn’t make sense.
The film rather than simply being a rant against the corporate baddies, shows how Fairtrade initiatives are making a real difference to correct some of the injustices facing poor producers in the developing world, and how every person can make a difference by buying Fairtrade Marked products. So buy Fairtrade tea, coffee, sugar, bananas and chocolate, etc. and shun shops and cafes that don’t sell it or serve it. You can change the world for the better, one cup of coffee at a time!
For further details of what went on see Fairtrade Schools page
Why is Fairtrade unique?
Why buy Fairtrade?
The FAIRTRADE Mark is the original fair trade consumer label
The number of ethical labels is growing, but Fairtrade remains unique. While other schemes aim to ‘protect the environment’ or ‘enable companies to trace their coffee’, Fairtrade’s focus is to support farmers and workers to improve the quality of their lives and take more control over their futures.
Fairtrade is the only certification scheme whose purpose is to tackle poverty (through the Fairtrade price and premium) and empower farmers and workers in developing countries to take a more active role in global supply chains. Fairtrade delivers unique benefits to producers, businesses and consumers. At an international level, it is part owned by farmers and workers, who sit on the Board and participate in decision making.
Offering small-scale farmers and workers a boost
Fairtrade works to benefit the most marginalised in the global trade system – small-scale farmers and workers. For certain products, such as coffee, cocoa, cotton and rice, Fairtrade only certifies small farmer organisations. By favouring democratic organisations of small farmers, Fairtrade offers the stability rural families need to plan for the future. The alternative for many is to move to already overcrowded towns and cities to find other sources of income.
Plantations and companies that used hired labour can sell certain products (such as bananas and tea) through Fairtrade if workers are organised and benefit from Fairtrade. The Fairtrade standards protect workers’ basic rights according to International Labour Organization conventions. This means health and safety standards, freedom of association, collective bargaining, no discrimination and no bonded or illegal child labour. The Joint Body, which includes a majority of worker representatives, decides how to invest the Fairtrade Premium, works to create good working relationships between management and workers, and helps workers gain skills in leadership, communication and project management.
Farmers and workers are at the heart of Fairtrade
Farmers and workers jointly own and manage Fairtrade International (FLO), the global body for Fairtrade. They are represented on the Board of Directors. Through the Board and its committees, they are involved in decisions on overall strategy and setting prices, premiums and standards.
Unique in the market
Customers are loyal to Fairtrade
Fairtrade has a strong global grassroots consumer base. There are now over 1,000 Fairtrade Towns – including Rome, San Francisco and London – that use Fairtrade in municipal purchasing, schools and retail outlets and promote Fairtrade through local press. Strong networks of family, friends and colleagues actively promote Fairtrade – one third of people first learn about Fairtrade through these networks. A 2008 GlobeScan study of 14,500 consumers in 15 countries showed half of consumers are now familiar with the FAIRTRADE Mark and 91 per cent of these trust the Mark. A further 64 per cent believe Fairtrade has strict standards, a quality that closely correlates to consumer trust. In the UK, over three quarters of people are familiar with the FAIRTRADE Mark.
Since Fairtrade’s beginnings in the 1980s and the launch of the current FAIRTRADE Mark in 2002, Fairtrade has become the most widely-recognised ethical label in the world. Sales of Fairtrade certified products have been growing at an average of 40 per cent per year over the last five years. Fairtrade has achieved very strong market share in certain markets, including 53 per cent of bananas in Switzerland and 22 per cent of ground coffee in the UK. There are now over 10,000 Fairtrade products sold in over 70 countries. Sales of Fairtrade products are now taking off in new markets including Eastern Europe and South Africa.
FLO-CERT, the independent certification body for Fairtrade, is the only ISO 65 accredited ethical certification scheme. Three out of four consumers believe independent certification is the best way to verify a product’s ethical claims.